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Kenichi Adachi
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FOUNDER'S STORY — 6 SCENES

The Unstained
Path

From social welfare to nursing in Japan and the US, prevention, and business. Every detour was preparation for one goal: a world where aesthetic medicine is chosen through understanding.

Kenichi AdachiFounder & CEO, RADIEN Inc. / Editor-in-Chief, NERORN (Japan & US), BSN, MBA
  1. 01Beauty is living as yourself
  2. 02A turning point, and learning again
  3. 03Across the ocean
  4. 04The distance to good information
  5. 05NERO: the black that takes no other color
  6. 06Bringing editorial craft to clinics
THE JOURNEY — JAPAN × PHILIPPINES × USA

Across Japan and the world,
on his own feet.

From hospital wards in Japan to learning English in the Philippines, nursing school in the US, and back to Japan. The differences he saw across borders shaped NERO's editorial approach and RADIEN's bridge between Japan and the world.

  1. 2009JAPANClinical work in a hospital High Care Unit
  2. 2014PHILIPPINESTwo years teaching himself English
  3. 2017USA — LOS ANGELESBSN and US Registered Nurse
  4. 2019JAPAN — TOKYOPreventive care, then an MBA
  5. 2024 —TOKYO → WORLDConnecting Japan and the world through NERO
Graduation day at a US nursing college
Graduation day at a US nursing college
01On Beauty

Beauty is living
as yourself

Beauty is not only about appearance. It is about whether you can be yourself, and that feeling is what carries a person forward. This was the first question Adachi placed at the heart of his media.

Working on a hospital ward in Japan
On a hospital ward in Japan
JAPAN
02Age 19 — 20s

A turning point,
and learning again

At nineteen, a condition he had lived with since childhood suddenly worsened, and he spent about a year shut away. Finding his way back shaped everything that followed.

At twenty, he went back to basics, studying alongside middle-school students at a cram school, then attended a junior college in social welfare before becoming a nurse, working in the High Care Unit of The Jikei University Kashiwa Hospital.

Downtown Los Angeles
Downtown Los Angeles
PHILIPPINES → USA
032014 — 2017

Across the ocean:
prevention and self-care

He taught himself English over two years in the Philippines, then earned a BSN in the United States and became a US Registered Nurse.

Health is built not only by treatment but by prevention and daily self-care. What he saw in American healthcare became the root of NERO's editorial approach.

In the clinical setting
In the clinical setting
JAPAN — TOKYO
042019 — 2024

The distance
to good information

Back in Japan, he joined a company supporting clinics in functional medicine and nutritional science. Patients kept telling him the same thing: they had searched and searched, and found the right information only by chance.

Those who struggle most are farthest from good information, while doctors can share their philosophy only through referrals and word of mouth. To learn how to build a system that connects both sides, he completed an MBA at GLOBIS University.

Podcast Nagara Bi Talk
Podcast “Nagara Bi Talk”
TOKYO
052024 —

NERO: the black
that takes no other color

He established RADIEN Inc. in January 2024 and launched the aesthetic medicine media NERO that April. NERO means “black” in Italian, a name chosen for information that stays neutral and unswayed.

Doctor-supervised articles, specialist interviews, conference coverage, an English edition and a podcast, all grounded in primary sources and evidence.

NERO, the aesthetic medicine media
TOKYO → WORLD
06Next

Bringing editorial craft
to clinics

Running a media company made one thing clear: a clinic's communication does not end on its own website. Third-party media, search and AI, maps, video and audio: RADIEN INTEGRATION connects them all in a single strategy.

Toward a world where aesthetic medicine is chosen through understanding, not emotion.

Full Story

Read the full interview

The full nine-chapter interview is published on NERO in English and Japanese.

Work with us.

We help clinics in Japan communicate with international patients through English editorial content on NERO International. Inquiries in English are welcome.

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